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George Russell ~ PDG Moderator
John Cronheimer ~ PDG Moderator
George Russell started with International Harvester in 1975 and left CNH Industrial in 2006 as VP, Case CE Europe to start working directly with dealers. He leads 5 on-going Case, Case IH, Mixed Brands Ag and Toyota Materials Handling Best Practice dealer groups, as well as leading workshops for OEMs and AED programs.   He is a founding member of Machinery Advisors Consortium.
John Cronheimer is a consultant based in St Thomas, Ontario and has 40 plus years’ experience with Agricultural and Construction Equipment, in both OEM and Dealership positions which include Parts, Service and Wholegoods Product Marketing.   He has managed every department of a dealerships which provides knowledge, credibility and experience in consulting to OEM’s and dealerships throughout North America, with a focus on Aftermarket Sales.
Bill Hoeg ~ PDG Moderator
Jen Short ~ PDG Coordinator
Bill’s 45 years in the AG and CE industry is driven by  the passion, insight and expertise that creates success through innovation. He started with IH and has demonstrated success in territory sales management, effective Parts Training, “Value-Added Selling” Commercial Training, turn around Product Management and customer needs driven New Technology application. His experience also extends into other small businesses where people, processes and business systems are critical.
Jen Short started with CNHi in 2014 helping to develop PDG's for both agricultural and construction dealerships with a background in automotive dealerships.  She currently coordinates PDG meetings for CNHi and Fiat Chrysler Automobile.  Her responsibilities include compiling and creating the Financial Composite Reviews and meeting materials for each meeting, as well overseeing all aspects of the PDG's.